- How do you become a successful Head of PR?
You should always be up-to-date about any topics, that might touch your business to find new opportunities for reactive PR-Stories. Furthermore, it is never a bad thing to stay calm in stressfull situation. One of the most important things is to be always available for your team-members and to support them in their daily tasks.
It´s always good to discover new opportunities for new stories and share it with the team.
- What are the most important tools of Head of PR?
There are so many tools on the market, that you cannot specify just some, that would be necessary only for a Head of PR. But in an online company you should definitely know how to use google analytics. Another useful plugin is similarweb, to quickly check the traffic on a targeted medium.
- What are the duties of Head of PR?
Actually, you have to keep the overview over the overall objectiv regarding the communications strategy and must be aware of the do´s and don´t´s in the companies communication. Furthermore, approval of external communication is an important part.
- What are the requirements to become a Head of PR? Which degree is needed and what are the required soft skills?
There is no certain degree, that would guide you to the role as a head of PR. It´s good to gain experience on both PR agency and company side to really know the business of communication and to be an open-minded and communicative person.
-What is a common career path for the Head of PR?
During your studies, you should already be interested in media and maybe do first internship. A good next step would bes to start a traineeship in a PR agency or a companies communications department. And than you have to gain experience through daily work and be patience. It will take you a couple of years in different positions till you might become head of PR.
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